Sports Drinks

RSS

Created with four-time NBA Champion Stephen Curry, PLEZi Hydration is the latest collaboration from PLEZi Nutrition’s partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product.

Throne SPORT COFFEE, created by beverage industry veteran Michael Fedele in partnership with pro football quarterback Patrick Mahomes, announced the launch of its first new flavor: Mint Mocha.

Dymatize, a sports nutrition brand, announced the launch of two new innovations: Dymatize Performance Protein Shakes and Energyze Pre-Workout.

ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.

RECOVER 180 unveiled its newest flavor: Strawberry Banana, featuring organic coconut water, essential vitamins, and key minerals to support hydration, the company says.

Animal, from the parent company Universal Nutrition, announced the launch of Animal Clear Whey Isolate, a protein supplement designed to offer a refreshing alternative to traditional whey proteins.

Alex Cooper, host of the “Call Her Daddy” podcast and founder of The Unwell Network, has expanded her empire once again with a new hydration drink: Unwell Hydration.

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.

Chobani introduced Chobani High Protein, a line of high protein Greek Yogurt drinks and cups made with only natural ingredients, real fruit and zero grams of added sugar.

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.