Sports Drinks

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BODYARMOR Sports Nutrition announced the launch of its latest innovation: BODYARMOR Flash I.V. Hydration Boosters. 

Electrolit, a brand of Electrolit USA, Cerritos, Calif., is bringing the flavors of summer to market with the addition of Pineapple to its lineup. Subtly blending natural pineapple flavors with the brand’s signature electrolyte formula, the new flavor will be available exclusively at Circle K, it says.

American Beverage (AB), Washington, D.C., announced that Kevin W. Keane, a longtime member of the beverage industry’s leadership team, has been named its new president and chief executive officer. Keane will provide day-to-day leadership and management of the industry trade group to advance its strategic priorities, working in close partnership with AB’s full team and the AB Board leadership.

Austin, Texas-based Nutrabolt, owner of the C4 brand, and the WWE announced an expansion to its multi-year partnership with the launch of its first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC ahead of WWE SummerSlam in Detroit on Aug. 5.

Nuun Hydration, a Nestlé Health Science brand, unveiled its new Nuun Sport Hydration Electrolyte Powder Drink Mix.

BODYARMOR Sports Nutrition announced the launch of its first-ever rapid rehydration beverage: BODYARMOR Flash I.V.

This year’s State of the Industry report on sports and protein drinks notes the impact functionality has had on the categories as well as the impact of inflation.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Circana as well as industry trends and forecasts into what’s next.

Liquid I.V. announced an expansion of their product portfolio with its new Hydration Multiplier Sugar-Free launch.

Sports nutrition and lifestyle brand Bucked Up is expanding its energy drink lineup introducing LFG Burn, a performance energy drink modeled after the brand’s LFG Burn pre-workout.