Sports Drinks

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Liquid I.V. announced an expansion of their product portfolio with its new Hydration Multiplier Sugar-Free launch.

Sports nutrition and lifestyle brand Bucked Up is expanding its energy drink lineup introducing LFG Burn, a performance energy drink modeled after the brand’s LFG Burn pre-workout. 

PepsiCo Inc., Purchase, N.Y., published its most recent Global Diversity, Equity and Inclusion (DE&I) Report, illustrating actions that are driving equity and further embedding pep+ into the organization. Key accomplishments include making progress on gender parity in management globally, maintaining pay equity, while supporting historically marginalized communities around the world. 

Los Angeles-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced closing on its initial Series Seed round of financing, which was oversubscribed and raised $5 million, putting total funds raised since launching in 2020 during the pandemic at $12 million. 

With functional and hybrid beverage trends on the rise, beverage-makers are innovating and adding to their portfolios to capture a broader customer base.

DINK announced the official release of a first-of-its-kind pickleball recovery drink, available in three flavors: Lemon Lime, Orange and Pineapple.

As physical fitness remains top of mind for those seeking healthier lifestyles, experts note that today’s consumers not only are turning to sports drinks to deliver on recovery, but also seek such drinks to help meet overall wellness goals.

BIOLYTE, a hydration beverage company, announced the debut of its latest drink flavor: Punch.

ROAR Organic, a line of organic hydration beverages, will unveil the newest additions to its portfolio at Natural Products Expo West 2023. 

Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.