Sports Drinks

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Although much of those sales come from the non-aseptic sports drink segment, sport drink mixes is showing that its contribution to the category, though niche, is gaining traction with consumers.

Ultima Replenisher announced the launch of a Tropical Variety Pouch packed with flavors including new Passionfruit, Blue Raspberry, Pink Lemonade and Watermelon.  

BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft. 

GNC announced the launch of its limited-edition Bucked Up Iced Tea Lemonade. Available at GNC retail stores and on GNC.com for a limited-time, Iced Tea Lemonade joins an existing range of pre-workouts flavors from Bucked Up including Berry, Razzle Dazzle, Strawberry Kiwi, Watermelon and Blue Snow Cone, it says.

Sports nutrition brand JNX Sports announced the launch of two new products: The Curse! Glutamine and The Curse! Creatine. Adding creatine and glutamine to The Curse! lineup offers two more ways to maximize workouts, the company says. 

This year’s State of the Industry report on sports and protein drinks notes that the category has adapted to the market alongside functional and hybrid beverages.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.

Toronto, Canada-based BioSteel Sports Nutrition Inc. announced the appointment of Bruce Jacobson as President of BioSteel, who, together with Co-Founders John Celenza and Michael Cammalleri, will be responsible for accelerating the growth of BioSteel into a top-4 sports hydration company. Jacobson joins BioSteel with a wealth of experience from the beverage industry, the company notes. 

Nestlé’s BOOST teamed up with Cinnabon to introduce its new protein drink: BOOST High Protein Cinnabon Bakery Inspired flavored Nutritional Drink.

Muscle Milk announced its first cause-based initiative, the Lifting Project to help make fitness more accessible to individuals in underserved communities. With the launch of the Lifting Project, Muscle Milk also is announcing the next iteration of its consumer engagement campaign Own Your Strength.