Sports Drinks - Articles - Page 15

Category Focus

Sports and protein drinks experience modest growth

Brands release low- and no-sugar options to keep up with trends

April 21, 2020

Although the sports and protein drinks category isn’t necessarily hitting it out of the park, the category nevertheless is “rounding the bases” with modest growth.

PepsiCo commits more than $45M to combat impacts of COVID-19

Food and beverage manufacturer supplying nutritious meals to food banks

April 2, 2020

As efforts accelerate worldwide to provide relief from the ravages of COVID-19, Purchase, N.Y.-based PepsiCo Inc. and The PepsiCo Foundation announced a more than $45 million initiative focused on helping people and communities most affected by this virus.

J-Gen

February 26, 2020

Created by Julio Iglesias Jr., J-GEN, a brand of Alfa Vitamins Laboratories Inc., is a daily hydration and immune-boost drink featuring a sweet fruit taste, as well as antioxidants and electrolytes, the company says.

Ascent Recovery Water

February 20, 2020

Ascent, a wholly owned subsidiary of Leprino Foods, launched Recovery Water, a water-based beverage that pairs high-quality protein with electrolytes to help athletes optimally recover post-workout, it says.

Ignite Beverages releases performance beverage line

ZRO available in 4 flavors: BlueRasp BILZ, Peach Crisp, Purely Passion and TartBreaker

February 18, 2020

Vaughan, Ontario-based Ignite Beverages Inc., a subsidiary of Ignite International Brands Ltd., announced the addition of ZRO, a performance beverage, to its expanding portfolio. The new release is on the heels of unveiling its vodka and pH9 alkaline water products.

NOCCO Miami Strawberry

February 14, 2020

Zero-carbohydrate, branched-chain amino acids (BCAA) beverage company NOCCO is launching its limited-edition Miami variety in select markets.

ROAR Beverages innovates products for today’s hustling consumers

Functional, organic beverage company expands with kids, drink mix lines

Jessica Jacobsen

February 5, 2020

With women accounting for more than 50 percent of the population, some beverage-makers have recognized the importance of developing products that speak to such a vast consumer base

POWERADE ULTRA and POWERADE POWER WATER

February 3, 2020

POWERADE, a brand of The Coca-Cola Co., is expanding its product platforms for the first time in more than a decade with two new zero-sugar innovations that offer functional hydration solutions: POWERADE ULTRA and POWERADE POWER WATER.

Huel

January 9, 2020

Complete food brand, Huel, has announced the release of Huel Black Edition. The new powder formula contains half the carbohydrates compared with the company’s existing core nutrition powder range.

Gatorade BOLT24 ENERGIZE

January 7, 2020

Gatorade, a brand of PepsiCo, has announced the launch of its first caffeinated beverage designed to also deliver hydration: BOLT24 ENERGIZE. The beverage contains 50-75mg of caffeine in each bottle, depending on the flavor, and will hit store shelves early this year.