Sports Drinks

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Gatorade launched a set of six limited-time Champions Edition collectors’ bottles inspired by three-time heavyweight champion Muhammad Ali to celebrate the impact the Greatest of All Time had on sport and society. 

The sports drinks category saw a 15.6% growth over the year prior, which experts note likely is due to increasing consumer focus on health and wellness in recent years.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes updated statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.

ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.

Although the pandemic presented a challenge for many beverage categories, it seems to have offered an opportunity for the sports and performance drinks segment.

The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.

Organic hydration drink HALO is ramping up efforts to get people hydrating the right way as it welcomes professional tennis player Andy Murray to the team as a brand ambassador and investor. 

Chicago-based GoodSport Nutrition is launching GoodSport, a natural sports drink made from milk.

HOIST’s ready-to-drink hydration drink will see its biggest packaging refresh to date this month. 

As a new edition to its Core Power Elite line, Core Power now offers Elite Strawberry, which contains 42 grams of complete protein in each 14-ounce bottle.