Rockin’ Protein, a brand of Phoenix -based Shamrock Farms, announced that pro football tight end Mark Andrews is the brand’s newest athlete influencer. 

Kicking off the partnership with a campaign titled The Beat Mandrews Challenge, fans will enjoy a look at how one of the most dominant players in football trains and fuels with the help of his favorite ready-to-drink protein beverage, it says.

“As a Type-1 diabetic, I closely monitor everything that goes into my body and look for nutrient-dense, tasty foods,” Andrews said in a statement. “I’ve been drinking Rockin’ Protein every step of my career because it’s a delicious and healthy source of protein that also helps keep my abilities at an elite level – it's truly a game-changer.”

Born and raised in Arizona, the birthplace of Shamrock Farms dairy and its Rockin’ Protein, Andrews is the perfect captain of Team Rockin’, which includes a list of professional athletes and celebrities that have come before him, the company says.

Putting Andrews’ unique skill set on full display, Rockin’ Protein’s unconventional campaign ― The Beat Mandrews Challenge ― demonstrates that being 6-feet and 5-inches tall and 256-pounds while doing what he does on the football field is no easy feat, it says. 

Gym-goers went through a gauntlet of drills while wearing weight vests that increased their respective body-weight to match that of Andrews, it notes. Although fans can’t emulate Andrews’ physical ability, they can still fuel up like him with Rockin' Protein ― because it contains 30 grams of protein, has no added sugar, is a low carb source and has all the valuable nutrients of dairy, it says.