ROAR Organic details expansion plans, sales growth
Company announces Bill Lange as new president
ROAR Organic, Bethlehem, Pa., shared it is heading into Q4 with a number of notable updates to finish out the year. With the latest SPINS data reporting ROAR Organic retail sales are up 87% year-to-date, the beverage brand continues to expand, including its recent national launch into Whole Foods Market, an upcoming launch into 95% of Kroger stores nationwide, increased availability in key retailer Albertsons/Safeway, and a new president in beverage veteran Bill Lange.
Launching this September, ROAR now will be available in more than 2,000 Kroger stores nationwide in three SKUs. The line of beverages also is expanding into cold cases in select locations of Kroger and Albertsons/Safeway, launching 12-pack cases in Wegmans and continues to see substantial velocity growth in Whole Foods Market since its Q2 launch.
“Coming off the heels of our successful bi-coastal summer sampling campaign, we are excited to bring more shoppers nationwide our Complete Hydration beverages via continued focused sampling activities through the fall,” said Wendy Derbak, director of marketing at ROAR Organic, in a statement. “This gives us the chance to gain new brand fans while also spreading our reach to loyal ROAR® consumers across the country.”
Additionally, Lange, the company’s new president, comes to ROAR with significant industry experience, eager to guide the business as it looks to continue making its mark in the beverage space, it says. Before joining the ROAR Organic team, Lange served as general manager of North America at early-stage plant-based milk brand, Sproud. With previous roles in sales and marketing at startup beverage brands, including ZICO, KeVita and Pressed Juicery, and with his position as vice president of marketing for Campbell’s C-Fresh division with Bolthouse Farms, Lange has a long history of working with beverage brands looking to scale through creative marketing and aggressive growth strategies in an ever-changing consumer landscape.
“I’m thrilled to bring my experience in the beverage industry as a marketer and leader to help the ROAR team continue to excel across all areas of the business,” Lange stated. “We have a huge opportunity to bring ROAR to more consumers looking for great taste, but in a better-for-you, multi-function beverage that packs some serious style points as well. With our increased availability, new innovations on the horizon, current team and two new stellar field sales hires, I am confident that we will continue to fuel the brand’s momentum headed into 2023.”
All ROAR Organic beverages are USDA Certified Organic, low sugar, low calorie, non-GMO, vegan and keto-friendly. ROAR Organic is available in natural and traditional grocers nationwide, including Whole Foods Market, Kroger (September 2022), Sprouts, Wegmans, Safeway/Albertsons and more, plus online at www.roarorganic.com and on Amazon.
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