ROAR Organic, Bethlehem, Pa., shared it is heading into Q4 with a number of notable updates to finish out the year. With the latest SPINS data reporting ROAR Organic retail sales are up 87% year-to-date, the beverage brand continues to expand, including its recent national launch into Whole Foods Market, an upcoming launch into 95% of Kroger stores nationwide, increased availability in key retailer Albertsons/Safeway, and a new president in beverage veteran Bill Lange.
Launching this September, ROAR now will be available in more than 2,000 Kroger stores nationwide in three SKUs. The line of beverages also is expanding into cold cases in select locations of Kroger and Albertsons/Safeway, launching 12-pack cases in Wegmans and continues to see substantial velocity growth in Whole Foods Market since its Q2 launch.