Sports and protein drinks, particularly for non-athletes, will continue to drive the market, but beverage-makers should be aware of consumers’ wellness goals, including the need for organic products and high transparency.
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.
RTD coffee posts strongest single-year gains among beverage segments
May 7, 2018
The U.S. liquid refreshment beverage market grew again in 2017, with retail sales increasing about 3 percent and volume by around 2 percent, according to newly released preliminary data from Beverage Marketing Corporation (BMC), New York.
As more consumers look to enhance the quality of their lives with functional, better-for-you- beverages and supplements, beverage companies are releasing more products to help athletes and everyday consumers recover with healthy rehydration after a workout.
BiPro USA, a brand of Agropur Inc., a wholly owned subsidiary of Agropur Cooperative, introduced the fourth flavor in its BiPro Protein Water lineup, a caffeinated protein water, Orange BiPro Protein Water.