Sports Drinks

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Kill Cliff expanded its portfolio with the addition of a new endurance beverage, Endure. 

BiPro USA, a brand of Agropur Inc., a wholly owned subsidiary of Agropur Cooperative, introduced the fourth flavor in its BiPro Protein Water lineup, a caffeinated protein water, Orange BiPro Protein Water.  

Vitaminwater, a brand of The Coca-Cola Co., will launch active, a new line, in January. 

Only What You Need Inc. now offers OWYN ready-to-drink, plant-based protein shakes, which boast 20 grams of plant protein, organic greens and more than 500 mg of omega-3 fatty acids. 

Whole Foods Market, a division of Seattle-based Amazon, announced the most anticipated food trends for the year ahead. Floral flavors, functional mushrooms and root-to-stem recipes are just a few of the picks expected to take off in 2018. 

San Francisco-based Après launched a plant-based protein beverage specifically developed for premium whole-body replenishment. The beverage utilizes a proprietary blend of plant proteins, virgin coconut oil and coconut water in a shelf-stable format for convenient on-the-go consumption. 

Adding to its lineup of better-for-you hydration beverages, hoist debuted its newest flavor: Watermelon. 

EAS, a brand of Abbott Laboratories, announced the re-launch of AdvantEDGE Carb Control Shakes.

Mode Sports Nutrition is introducing a line of cold-pressed sports nutrition beverages targeted at increasing performance during each of the three workout modes: pre-, intra- and post-workout. 

ROAR Beverages, Disney Consumer Products and Interactive Media announced the launch of ROAR KIDS, a line of water-based hydration beverages aimed at kids and featuring the Marvel Super Heroes.