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Home » Topics » Category Focus » Sports Drinks

Sports Drinks
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Apres Protein Drink lineup

Premium plant-based protein drink launches

Après uses a blend of plant proteins, virgin coconut oil and coconut water
November 6, 2017

San Francisco-based Après launched a plant-based protein beverage specifically developed for premium whole-body replenishment. The beverage utilizes a proprietary blend of plant proteins, virgin coconut oil and coconut water in a shelf-stable format for convenient on-the-go consumption. 


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Hoist Watermelon

Hoist Watermelon

September 14, 2017

Adding to its lineup of better-for-you hydration beverages, hoist debuted its newest flavor: Watermelon. 


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EAS AdvantEDGE

EAS AdvantEDGE Carb-Control Shakes

August 9, 2017

EAS, a brand of Abbott Laboratories, announced the re-launch of AdvantEDGE Carb Control Shakes.


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MODe

MODe

July 28, 2017

Mode Sports Nutrition is introducing a line of cold-pressed sports nutrition beverages targeted at increasing performance during each of the three workout modes: pre-, intra- and post-workout. 


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Roar Kids II

ROAR KIDS

July 18, 2017

ROAR Beverages, Disney Consumer Products and Interactive Media announced the launch of ROAR KIDS, a line of water-based hydration beverages aimed at kids and featuring the Marvel Super Heroes. 


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Sports Drinks

2017 State of the Beverage Industry: Sports and protein drinks see steady growth

Women, seniors growing demographics for sports, protein products
July 12, 2017
With health-and-wellness trends driving product innovation, sports and protein drinks are benefiting from a changing consumer base beyond hard-core athletes to a widening demographic including women and seniors.
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Celsius Heat

Celsius Heat

June 5, 2017

Celsius Holdings Inc. introduced its newest line of fitness drinks: Celsius Heat. 


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Myoplex Shred

Myoplex Shred

May 26, 2017

EAS, a brand of Abbott Laboratories, introduced a new high-protein, ready-to-drink nutrition shake: Myoplex Shred. 


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Beverage brands create personalized content in digital forms

Propel creates Pandora station, Michelob Ultra launches Amazon Alexa skill
Amanda Del Buono
May 15, 2017
I have been a fan of Pandora for years now. I have a station for driving, driving with my parents in the car, working and running. Because I use the free service, I am accustomed to the targeted advertisements. So, when Pandora For Brands released an article titled “3 Ways to Personalize and Customize an Ad Campaign,” it caught my interest.
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G Organic

Protein drinks benefit from diverse consumer base

Women, seniors growing demographics for sports, protein products
Amanda Del Buono
May 10, 2017
The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.
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