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Roar Energy Drink

ROAR Beverages creates better-for-you sports drink for Gen Z

Brand achieves distribution throughout United States, internationally
Amanda Del Buono
Inspired by less-traditional sports, like skateboarding, snowboarding and the X-Games, as well as the personality of energy drink brands, Roly Nesi, founder and chief executive officer of Huntington, N.Y.-based ROAR Beverages, was dedicated to changing the game in sports drinks in order to speak to a new generation of consumers.
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Glanbia Nutritionals

Performance beverages show strong sales growth

Natural, clean-label ingredients drive beverage market
Barbara Harfmann
When it comes to consumer packaged goods (CPGs), consumers are faced with myriad choices. There are beverages designed to fuel their bodies before a big game, give them energy to power through busy days or to simply help boost immunity.
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Muscle Milk Coffee House

Muscle Milk Coffee House

Muscle Milk, a brand of CytoSport Inc., launched Coffee House Protein Shakes, a ready-to-drink line that combines high-quality protein and caffeine, the company says. 


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KRa

KRā

KRā Drinks for Athletes Inc. introduced its first self-titled sports drink lineup to select markets. 


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Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner
Barbara Harfmann
One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.
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BODYARMOR Leadership Team

BODYARMOR hits home run with premium sports drinks

Sports drink brand experiences triple-digit growth
Barbara Harfmann
Just as his 3-year-old thoroughbred Outwork thundered down the race track at the Kentucky Derby earlier this year, BODYARMOR Co-Founder and Chairman Mike Repole is in his own race as he aims to beat the competition in the $11.2 billion global sports drinks market.
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Villager Goods Coconut Waters

Villager Goods coconut water to launch this fall

Company plans to introduce more organic food and beverage products later on

This fall, San Clemente, Calif.-based Villager Goods coconut water will launch an athlete-owned startup company dedicated to inspiring the world's youth to live healthy positive lives in harmony with nature, it says. 


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ROAR Cosmic Grape

ROAR Cosmic Grape

This summer, Roar Beverages added a new flavor to its lineup of coconut water-based isotonic sports drinks: Cosmic Grape. 


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