Sports Drinks

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In its 30th year of honoring the nation's best high school athletes, The Gatorade Company, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with USA TODAY High School Sports, today announced Luken Baker, of Oak Ridge High School in Conroe, Texas, as its 2014-15 Gatorade National Baseball Player of the Year. Baker was surprised with the news at school by former three-time MLB All-Star Roy Oswalt.

Just in time for summer, Glaceau, a division of The Coca-Cola Co., will introduce two new varieties of Vitaminwater.

Celsius Holdings, Inc., the creator and marketer of Celsius, in partnership with global music superstar Flo Rida, launched Flo Fusion Transformation Accelerator Powder On-the-Go sticks in The Vitamin Shoppe stores nationwide in March

Although sports and protein drink companies primarily market to athletes and active consumers, the category’s consumer base is shifting.

A new series of flavored coconut water designed for the athlete and hard exerciser

Planet Blue Beverage Inc. introduced a line of Pro Motion Thirst Quencher sports drinks.

Although protein drinks previously were associated with bodybuilders and workout occasions, mainstream consumers now are seeking protein-enhanced products.

Vita Coco expanded into the sports drink category with its new line of Vita Coco Sport beverages.

Hormel Foods Corp., Austin, Minn., announced the closing of its acquisition of CytoSport Holdings Inc., Benicia, Calif. The purchase price was approximately $450 million. The deal includes the Muscle Milk brand of shelf-stable, ready-to-drink protein beverages; a manufacturing facility in Benicia, Calif.; as well as several manufacturing and distribution agreements both domestically and abroad, according to Hormel Foods.