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Home » Topics » Category Focus » Sports Drinks

Sports Drinks
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Invigorade

October 7, 2015

Invigorade is a non-GMO Project verified sports drink that boosts endurance performance with a tri-carbohydrate blend, electrolytes and amino acid β-alanine, the company says. 


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Nth Degree

September 24, 2015

Nth Degree Innovations Inc. relaunched its enhanced sports drink line containing no preservatives, artificial ingredients or artificial colors. 


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Lifeway Foods expands Protein Kefir distribution

Harris Teeter to carry Lifeway’s Protein Kefir
August 31, 2015

Lifeway Foods Inc., Morton Grove, Ill., a supplier of kefir cultured dairy products, today announced that Protein Kefir, the company's latest kefir innovation, has expanded distribution to Harris Teeter, and more retailers will be carrying the product within the coming months.


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Boost

August 27, 2015

Nestlé Health Science announced the launch of a new line of nutrition drinks: 4-ounce size Boost Calorie Smart 100 Calories Balanced Nutritional Drink and Boost Compact Complete Nutritional Drink. 


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Rumble

August 17, 2015

Rumble, an all-natural, nutritionally balanced protein shake, is now available in the United States in Vanilla Maple and Dutch Cocoa flavors, with Coffee Bean launching this fall.


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DPS invests in BA Sports Nutrition, BodyArmor brand

$20 million investment equates to 11.7 percent ownership stake for DPS
August 12, 2015

Plano, Texas-based Dr Pepper Snapple Group Inc. (DPS) has reached an agreement to make an equity investment in BA Sports Nutrition LLC, owner of BodyArmor SuperDrink, a line of premium sports drinks. The $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition.


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Zico launches organic coconut water

New beverage also is Fair Trade certified
August 11, 2015

Zico Beverages LLC, a division of Atlanta-based The Coca-Cola Co., announced the arrival of Zico Natural Premium Organic Coconut Water. 


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2015 State of the Beverage Industry: Sports, protein drinks growing consumer base

Every day consumers using protein drinks as meal replacements
July 13, 2015
Although sports and protein drink companies primarily market to athletes and active consumers, the category's consumer base is shifting.
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Gatorade chooses Player of the Year

Partnered with USA Today, 30th student chosen
June 2, 2015

In its 30th year of honoring the nation's best high school athletes, The Gatorade Company, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with USA TODAY High School Sports, today announced Luken Baker, of Oak Ridge High School in Conroe, Texas, as its 2014-15 Gatorade National Baseball Player of the Year. Baker was surprised with the news at school by former three-time MLB All-Star Roy Oswalt.


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Vitaminwater Refresh, Vital-t

May 29, 2015

Just in time for summer, Glaceau, a division of The Coca-Cola Co., will introduce two new varieties of Vitaminwater.


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On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

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