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Bai Brands LLC

Steady growth projected for plant-based antioxidants

Companies introduce new water-soluble ingredients
Barbara Harfmann
January 16, 2017
There’s an idiom that states to “feed a cold, starve a fever.” To stay healthy and prevent illnesses like the common cold, consumers increasingly are turning to foods and beverages that are high in natural, immunity-boosting ingredients like antioxidants.
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Celsius drink can

Celsius showcases brand redesign at NACS

Redesign includes packaging redesign for aluminum cans
December 16, 2016
At NACS 2016, Celsius debuted a brand refresh, including a new logo and packaging design for its 12-ounce cans. The new design includes the addition of a degree symbol that ties to the brand name and creates a globally recognizable symbol, the company says.
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ABA celebrates America Recycles Day

Highlights zero-waste achievements in beverage market
November 15, 2016

America’s leading non-alcohol beverage companies are celebrating America Recycles Day, which takes place Nov. 15, with the latest gains in their mission to eliminate all waste going to landfills from their U.S. production facilities, according to the Washington, D.C.-based American Beverage Association (ABA).


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Coffee House Protein Shakes

Plant-based proteins power up beverages

Protein top trend in new product launches
Barbara Harfmann
November 14, 2016
With health-and-wellness trends driving product innovation, protein is making its move throughout the aisles as 17 percent of new products contain protein, according to Chicago-based Information Resources Inc.’s August New Product Pacesetters report “Harvesting the Fruits of Innovation Done Right.”
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+red elixir

+Red Elixir

November 8, 2016

+Red Elixir LLC now offers its self-titled functional beverage, which is designed to recharge, extend and defend the physical body’s response, while increasing the body’s natural performance, the company says. 


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G Organic

Gatorade G Organic

October 17, 2016

Gatorade, a brand of PepsiCo Inc., launched its first organic product and the newest addition to the brand’s sports drink portfolio: G Organic. 


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Roar Energy Drink

ROAR Beverages creates better-for-you sports drink for Gen Z

Brand achieves distribution throughout United States, internationally
Amanda Del Buono
October 10, 2016
Inspired by less-traditional sports, like skateboarding, snowboarding and the X-Games, as well as the personality of energy drink brands, Roly Nesi, founder and chief executive officer of Huntington, N.Y.-based ROAR Beverages, was dedicated to changing the game in sports drinks in order to speak to a new generation of consumers.
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Glanbia Nutritionals

Performance beverages show strong sales growth

Natural, clean-label ingredients drive beverage market
Barbara Harfmann
October 10, 2016
When it comes to consumer packaged goods (CPGs), consumers are faced with myriad choices. There are beverages designed to fuel their bodies before a big game, give them energy to power through busy days or to simply help boost immunity.
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Muscle Milk Coffee House

Muscle Milk Coffee House

September 27, 2016

Muscle Milk, a brand of CytoSport Inc., launched Coffee House Protein Shakes, a ready-to-drink line that combines high-quality protein and caffeine, the company says. 


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