ROAR Beverages and Odell Beckham Jr. launched the first product in ROAR’s Odell Beckham Jr. Series. ROAR’s OBJXIII is an all-natural strawberry and watermelon flavored, coconut water-based sports drink, which is scientifically formulated rich with B vitamins and charged with electrolytes, the company says. The new OBJXIII bottle features the ROAR Performance brand logo interlocked with Beckham Jr.’s iconic one handed catch and carbon fiber backdrop that is consistent with the brand’s packaging. The new flavor will be the eighth under ROAR’s portfolio of flavors and the initial all-natural product in the Odell Beckham Jr. Series. ROAR OBJXIII is available in select markets for a suggested retail price of $1.67 for a 20-ounce bottle.
ROAR Beverages, Huntington N.Y.
Distribution: Select markets
Ingredients: Water, sugar, coconut water from concentrate, dextrose, citric acid, natural flavors, salt, sodium citrate, fruit and vegetable juice for color, monopotassium phosphate, gum acacia, niacinamide (vitamin B3), glycerol ester of wood rosin, D-calcium pantothenate (vitamin B5), pyridoxine hydrochloride (vitamin B6) and cyanocobalamin (Vitamin B12).