New Packages

RSS

The Coca-Cola Co. announced that two of its biggest brands in North America are taking major steps to support a circular economy for plastic packaging. DASANI is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material’s likelihood of being remade into new beverage bottles. 

KLYR Rum, a silver rum disrupting the category and proud sponsor and preferred rum of the Philadelphia Phillies, has released a new American flag bottle. The new bottle design helps to highlight the brand’s presence in the United States and the fact that the rum is American made, the company says.

Rémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the Usher x Rémy Martin 1738: A Taste of Passion global campaign, featuring a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology. 

International Delight is bringing back the magic of the holidays to a creamer aisle. The coffee creamer brand, in partnership with Dr. Seuss Enterprises, is spreading cheer with a festive line of holiday creamers featuring one of the season’s most iconic characters: The Grinch. The creamers are on shelves now and available through the holidays.

Dos Maderas, premium, aged rums distilled in the Caribbean and finished in Spain, is launching limited-edition VAPs featuring custom Tiki Mugs alongside its Dos Maderas 5+3 Rum. These limited-edition mugs will tell the story of the Dos Maderas brand, showcasing its Caribbean origins through design, it says.

Select Aperitivo is partnering with La Marca Prosecco to offer the Select Spritz Gift Pack. Available in key markets beginning July 15, the gift pack includes one bottle of Select Aperitivo alongside one bottle of La Marca Prosecco and one branded Select Spritz glass, in a ruby red gift pack.

buzzbox premium cocktails announced new packaging across its portfolio of ready-to-drink, all natural ingredient cocktails. The new buzzbox packaging includes bold new colors and vibrant graphics that prominently showcase the cocktail name followed by the featured spirit, such as small batch rum or premium vodka.

Shrubbly Founder Matt Sayre turned to ROOK/NYC, a New York-based independent creative agency known for creating disruptive brands and packaging designs, to develop a new package design for the functional beverage. The intensity and wildness of the flavors and Shrub processes are what inspired ROOK/NYC to create the matte black can, it says.

Boston neighbors Harpoon Brewery and Reebok announce that they are coming together for a new collaboration: Harpoon Rec. League – The Reebok Edition, a co-branded release of the brewery’s low-cal, low-alcohol hoppy and hazy pale ale. 

Bud Light is celebrating the Stanley Cup Champions with the return of its customized championship pack honoring the Colorado Avalanche. These 2022 Stanley Cup Bottles were available during the team’s celebration parade.