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To celebrate the 50th anniversary of hip-hop and the final installment of the brand’s three-party trilogy, Rémy Martin has teamed up with storied icons and legendary mixtape DJs to unveil the VSOP Mixtape Volume 3 Limited Edition, a rare collectible that is introduced alongside an innovative A.R. technology.

As an official sponsor of the Kentucky Derby Festival for the seventh consecutive year, the Evan Williams Bourbon Experience released a special-edition bottle of Evan Williams Single Barrel Bourbon with a commemorative 51st Edition Gold Pegasus Pin sealed in wax on the neck. 

La Colombe, Philadelphia, introduced four new 42-ounce Multi-Serve Cold Brew products ― Little Bit Sweet Cold Brew, Mocha Cold Brew, Caramel Cold Brew, and Vanilla Oatmilk Cold Brew ― at its booth at Expo West. La Colombe’s four new Multi-Serve Cold Brew products will be available in select retailers Fall/Winter 2023/2024.

Fourth Wave Wines has forged a new path in sustainable packaging, with its launch of the label-less wine, Crate, designed by sustainable drinks branding specialists Denomination. 

Woodford Reserve, the presenting sponsor of the Kentucky Derby, is honoring “The Greatest Two Minutes in Sports” with the release of its 2023 commemorative Derby bottle.

Lone River Beverage Co. is serving up its new Ranch Rita Variety Pack, adding to its portfolio of cocktail-inspired hard seltzers. Made with organic agave nectar and lime juice, the new variety pack tips its hat to America's most beloved cocktail, the Margarita which, like Lone River, is inspired by Texas culture.

Schlafly Beer, St. Louis, announced the release of a new variety pack: Hazed for Days. The canned hazy beer variety pack features three exclusive brews ― Mighty Haze Double IPA, Lightly Hazed Lager, Wavy Hazy Citrus Wheat –― plus the year-round beer Just a Bit Hazy IPA. Each pack will include a QR code that will link to the giveaway drawing of Schlalfy’s limited-edition “Batches Be Hazy” swag.

Cointreau, a brand of Rémy Cointreau, is entering a new era as it unveils a redesign of its iconic amber bottle in nearly 140 years, which will hit Australian shelves in time for National Margarita Day on Feb. 22. An ode to the history of Maison Cointreau, the new design maintains the recognizable look of the bottle while combining elements of the past, present and future, it says.

7UP, a trademark of PepsiCo for all international markets excluding the United States, announced a new modern design while elevating its international positioning that adds moments of “UPliftment.”

Re-establishing the brand as a modern fitness authority, Propel’s updated visual identity highlights the efficacy of the electrolyte water. Propel also has joined forces with actor, director, and producer Michael B. Jordan to introduce the brand's next chapter, including a limited-edition design celebrating “CREED III.”