New Packages

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International Delight is bringing back the magic of the holidays to a creamer aisle. The coffee creamer brand, in partnership with Dr. Seuss Enterprises, is spreading cheer with a festive line of holiday creamers featuring one of the season’s most iconic characters: The Grinch. The creamers are on shelves now and available through the holidays.

Dos Maderas, premium, aged rums distilled in the Caribbean and finished in Spain, is launching limited-edition VAPs featuring custom Tiki Mugs alongside its Dos Maderas 5+3 Rum. These limited-edition mugs will tell the story of the Dos Maderas brand, showcasing its Caribbean origins through design, it says.

Select Aperitivo is partnering with La Marca Prosecco to offer the Select Spritz Gift Pack. Available in key markets beginning July 15, the gift pack includes one bottle of Select Aperitivo alongside one bottle of La Marca Prosecco and one branded Select Spritz glass, in a ruby red gift pack.

buzzbox premium cocktails announced new packaging across its portfolio of ready-to-drink, all natural ingredient cocktails. The new buzzbox packaging includes bold new colors and vibrant graphics that prominently showcase the cocktail name followed by the featured spirit, such as small batch rum or premium vodka.

Shrubbly Founder Matt Sayre turned to ROOK/NYC, a New York-based independent creative agency known for creating disruptive brands and packaging designs, to develop a new package design for the functional beverage. The intensity and wildness of the flavors and Shrub processes are what inspired ROOK/NYC to create the matte black can, it says.

Boston neighbors Harpoon Brewery and Reebok announce that they are coming together for a new collaboration: Harpoon Rec. League – The Reebok Edition, a co-branded release of the brewery’s low-cal, low-alcohol hoppy and hazy pale ale. 

Bud Light is celebrating the Stanley Cup Champions with the return of its customized championship pack honoring the Colorado Avalanche. These 2022 Stanley Cup Bottles were available during the team’s celebration parade. 

Skrewball Whiskey introduced a 100-ml can to its product lineup. This convenient option offers two servings of the sweet and savory flavored whiskey with no mixers, the company says.

This Fourth of July, Miller Lite is reimagining its iconic design to celebrate the trailblazing impact women have made in beer with the limited-edition Mary Lisle can, inspired by the country’s first recorded female brewer and her revolutionary contributions to the American brewing industry. 

Kavalan’s King Car Conductor has unveiled a new packaging design. The label design presents “King Car Conductor” written in a semi-cursive Chinese calligraphic script in gold, paired with flowing lines referencing the Snow Mountain where Kavalan sources its mineral-rich meltwaters.