Hoop Tea unveils retro, Americana packaging
Hoop Tea, a line of spiked iced teas, announced the expansion of its footprint in the Northeast and other select markets with new retro, Americana-designed packaging.
Hoop Tea began as a personal mission to create a lighter drinking option beyond beer. Unable to keep up with the increase in demand, Hoop Tea Co-Founders Danny Robinson and Billy Gilman decided to team up with Anheuser-Busch in November 2021. The relationship is not only one of shared company values, but it also provides access to world-class distribution and marketing networks, enabling the development of new packaging, and allowing Hoop Tea to focus on creating a delicious and shareable beverage, the company says.
“Today’s announcement is another exciting step toward giving more and more people the opportunity to try our incredible spiked iced teas,” said Danny Robinson, co-founder of Hoop Tea, in a statement. “Hoop Tea is truly distinctive ― it’s bright, flavorful and stands out with our new retro-Americana packaging.”
Hoop Tea’s current offerings include 12-packs of 12-ounce cans available in Original Pack and Boardwalk Pack, a variety pack of Original, Mango, Watermelon and Peach, as well as the brand’s most popular innovation, which is made-to-share 3-liter pouches (12 servings) that feature a convenient handle and an easy-to-pour, resealable nozzle, available in Original and Mango.
Hoop Tea cans are available with pouches on shelves beginning April in Connecticut, Washington, D.C., Delaware, Massachusetts, Maryland, Maine, Michigan, North Carolina in the Wilmington area, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Tennessee in the Knoxville area, Virginia and Vermont. It also can be purchased through online retailers such as Drizly, or found via the product locator on its website.
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