Hoop Tea, a line of spiked iced teas, announced the expansion of its footprint in the Northeast and other select markets with new retro, Americana-designed packaging.
Hoop Tea began as a personal mission to create a lighter drinking option beyond beer. Unable to keep up with the increase in demand, Hoop Tea Co-Founders Danny Robinson and Billy Gilman decided to team up with Anheuser-Busch in November 2021. The relationship is not only one of shared company values, but it also provides access to world-class distribution and marketing networks, enabling the development of new packaging, and allowing Hoop Tea to focus on creating a delicious and shareable beverage, the company says.