7UP, a trademark of PepsiCo for all international markets excluding the United States, announced a new modern design while elevating its international positioning that adds moments of “UPliftment.”
Re-establishing the brand as a modern fitness authority, Propel’s updated visual identity highlights the efficacy of the electrolyte water. Propel also has joined forces with actor, director, and producer Michael B. Jordan to introduce the brand's next chapter, including a limited-edition design celebrating “CREED III.”
To honor Black History Month, Pressed is collaborating with six Black artists from across the country to create a limited-edition label collection. The limited-edition labels will be featured on six of Pressed’s most popular products: Citrus 1, Citrus 2, Strawberry Basil Lemonade, Strawberry Orange Mango Smoothie, Mango Turmeric Lemonade and Orange Turmeric.
Koloa Rum Co. has partnered with University of Hawaii and Affinity Licensing to debut a limited-edition commemorative bottle, designed to honor and celebrate the Rainbow Warriors' back-to-back championship wins.
Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.
Amber Beverage Group (ABG) has launched a new addition to its KAH Tequila range: KAH Huichol Limited Edition, a collection of hand-decorated, beaded bottles. The series of individually numbered bottles is named after the native Mexican tribe who are creating these artworks.
2 Towns Ciderhouse announced its The Bad Apple now is available in four-packs of 12-ounce cans in 15 U.S. states for the first time since its original launch in 2010. The Bad Apple is sold in 500-ml bottles, on draft, and now 12-ounce cans.
Reserva de la Familia, Jose Cuervo’s ultra-premium collection of artisanal small-batch tequilas, announced its 2023 collector’s box, designed by artists Rolando Flores and Gabriel Cázares of the Mexico-based Tercerunquinto Collective.
Brisbane-based drinks company Mandatory Spirit Co. announced the launch of spirits in a 1.5-liter box. Mandatory Spirit Co. also is moving toward a more sustainable production of spirits by introducing the use of bag-in-box (BIB) packaging.
Love Cork Screw partnered with Peacock to support the new series “The Best Man: The Final Chapters.” To coincide with the series, consumers can purchase premium gift bundles, which include wine, candles, body butter, apparel, and more.
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