CLEAN Cause announced an exclusive can collection in honor of National Recovery Month. CLEAN Cause released 1,200 limited-edition cherry lime flavored cans featuring an exclusive label designed by the brand’s Creative Director, Grammy Award-winning singer/songwriter Ben Haggerty, better known as Macklemore, with 100% of proceeds going to recovery housing scholarships.
The exclusive cherry design is inspired by Macklemore’s golf and lifestyle brand Bogey Boys, and the singer’s personal recovery journey. Earlier this year, CLEAN Cause named Macklemore as the brand’s first-ever Creative Director and celebrity investor to bring an inspired vision to the brand’s mission. The partnership brought together CLEAN Cause, a beverage company on a mission to support individuals in recovery, and Macklemore, who has long been an advocate for the power of recovery and candid about his struggles with substance abuse. CLEAN Cause donates 50% of its net profits (or 5% of net revenues, whichever is greater) to funding recovery housing scholarships.
“I’m excited to put these cans out into the world! The exclusive cherry artwork for this can was inspired by my personal recovery journey and my recovery community in Seattle. It’s my home. It’s where I got sober. And it’s what keeps me on my journey one day at a time,” Macklemore stated.
As Creative Director and investor, Macklemore continues to bring an inspired vision to the brand by providing artistic direction, digital editorial content and music. For his first project in this role, Macklemore worked with CLEAN Cause to produce a series, “CLEAN Cause: Drink to This” that allowed individuals to share their stories of recovery in a new way. Following this program, CLEAN Cause and Macklemore launched a “Scan to Win” initiative for consumers offering a chance to win the ultimate flyaway to a Macklemore show.
The CLEAN Cause product line consists of eight, USDA organic certified, sparkling yerba maté beverages that come in low and zero sugar options, with 160 mgs of organic “Better Caffeine.” By purchasing a can of CLEAN Cause, consumers can directly support individuals in alcohol and drug addiction recovery. To date, CLEAN Cause has granted more than 3,415 recovery housing scholarships representing more than $1,651,094 in communities across the country.
CLEAN Cause is available nationwide at Whole Foods, Kroger, Natural Grocer and many other major retailers, and can be found online at Amazon.com, HEB.com, Instacart.com, and CLEANCause.com.