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CLEAN Cause announced an exclusive can collection in honor of National Recovery Month. CLEAN Cause released 1,200 limited-edition cherry lime flavored cans featuring an exclusive label designed by Ben Haggerty, better known as Macklemore, with 100% of proceeds going to recovery housing scholarships.
Brew Dr. expanded its popular Uplift yerba mate product line with a new Sweet Mint flavor. Sweet Mint joins three other Uplift flavors: Mango Passionfruit, Blueberry Raspberry and Blood Orange Lemon.
Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources its caffeine from organic green coffee and yerba mate extracts. Perrier Energize is available in three varieties — Pomegranate, Grapefruit and Tangerine — while delivering approximately the same amount of caffeine as an 8-ounce cup of coffee.
Steaz, Long Beach, Calif., announced a new Steaz Antioxidant Brew Yerba Mate that will be available exclusively at Whole Foods Market in early 2021. Steaz also announced the rollout of Steaz Antioxidant Brew Tea, a new brew of tea with revitalized packaging and a cleaner formulation.
As consumers avidly are awaiting the summer season, their thirst for premium bottled water remains high. In the Readers’ Choice: New Product poll for April, Beverage Industry readers’ selected Poland Spring ORIGIN bottled water as their favorite new product release.