Guayakí Yerba Mate announced the launch of Peach Revival, inspired by customers’ affinity toward the refreshing flavor of peach, it says.
Peach Revival will join the brand’s popular High Energy Cans and features an infusion of peach with delicate sweetness and a hint of floral undertones, the company notes. Each can contains 150 mg of caffeine from yerba mate, the naturally caffeinated leaves from a native species of holly tree, known as Ilex paraguariensis, found deep in the South American Atlantic Rainforest.
“Fueling community is central to our brand ethos, and Peach Revival was an opportunity to launch a product we know our customers are craving,” said Noelle Haley, Guayakí’s chief marketing officer, in a statement. “Guayakí is more than a beverage company, it’s a community of sharers, seekers, connectors and believers in the South American tradition of mate culture. Our mission is to spread that communal spirit across the U.S.”
Packaged in 15.5-ounce cans, Peach Revival will be available to purchase where Guayakí products are sold, including major national supermarket chains, natural grocery, conventional retail and convenience stores, ranging from $2.99 to $3.39 a can. It will also be available online at Amazon and by visiting the company’s website later this spring, the company says.
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