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Culture Pop Soda, a better-for-you soda brand made with real, simple ingredients, introduced its ninth flavor: Grape. 

White Claw introduced ClawTails, a premium malt beverage inspired by the cocktail hour. 

Nourishing Nutrients, a provider of high-quality superfood supplements, announced the launch of its Organic Mushroom Extract Powder Superfood 10.

LIGHTSTRIKE unveiled its new signature hard refresher, combining coconut water, sea salt, and a 5% ABV for a fizz-free experience.

Wynk, a THC beverage brand, announced the launch of its new 10 mg THC Lemonade Seltzers.

Karma Water, a pioneer in functional wellness beverages, announced it’s expanding into the stick pack market with the launch of its new Karma Probiotic Stick Packs and Karma Energy Stick Packs. 

Penelope Bourbon unveiled its first-ever bottled cocktail: the Penelope Peach Old Fashioned. 

Electrolit, a premium hydration beverage crafted with pharmaceutical quality grade ingredients, announced the launch of Pink Grapefruit, on shelves exclusively at 7-Eleven.

Wild Turkey Distilling Co. announced that it’s bringing Wild Turkey 101 8-Year-Old Bourbon to the United States as a permanent offering.

Quest Nutrition announced the launch of its latest innovation: Quest Protein Milkshakes, a protein-powered collection of ready-to-drink beverages.