New Products

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Malibu announced the release of Malibu Pink, a bold new flavor innovation bursting with the fruity flavor of guava, pineapple, and coconut and a playful pink color, it says.

Rockstar Energy, a brand of Celsius Holdings Inc., introduced Punched Blackberry, the newest addition to its Punched subline.

Owl’s Brew, the award-winning, ready-to-drink brand, announced the launch of Spiked Pop, a bold new take on hard soda. 

Health-Ade announced the launch of Ginger Lemon Berry, a new limited-edition kombucha flavor.

J. Lohr Vineyards & Wines announced the national debut of its new J. Lohr Estates Paperwhite Unoaked Chardonnay. 

Jade Leaf Matcha announced the launch of its newest ready-to-mix latte flavor: Pistachio Matcha Latte Mix. 

Executive Beverage Co. officially debuted Boutique Wine Water, a product four years in the making, it says. 

RECOVER 180 announced the launch of two new flavors: Tropical Ice and Orange Cream, marking a major expansion of its functional hydration lineup as it kicks off 2026.

Casa Maestri Distillery announced the launch of Agave Boom Margaritas, a ready-to-drink cocktail line that encapsulates the bold spirit of Mexico, it says. 

Karma Water debuted its new Karma Pineapple Coconut Probiotic Water, a refreshed take on one of Karma’s bestselling original flavors.