Elmhurst 1925 introduced Clean Protein, a ready-to-drink plant-based protein beverage.

The launch reflects Elmhurst’s commitment to simple ingredients, superior performance, and the cleanest ingredient lists in an entirely new category for the brand: RTD protein, it says.

Crafted from cashew milk or pistachio milk for a naturally creamy base, Clean Protein delivers 27 grams of plant protein from mung beans and peas in a naturally silky single-serve format without additives, the company notes. Each 11-ounce carton contains 4 grams or less total sugar, 190 calories, and provides up to 44% of the daily recommended protein value, along with an excellent source of iron plus other nutrients including fiber, calcium and potassium, it says. 

“Today’s protein consumers are looking for better options that help them meet their macros without sacrificing ingredient integrity, great taste or convenience,” said Heba Mahmoud, senior director of brand innovation at Elmhurst 1925, in a statement. “With Clean Protein, we’re excited to bring shoppers a ready-to-drink option that eliminates the usual category tradeoffs — each creamy variety delivers 27 grams of high-quality protein with fewer calories, less sugar, no artificial anything, and a smooth, creamy taste people will actually crave. 

“Too often, shoppers have had to choose between clean ingredients and a protein shake that genuinely tastes good, and that’s exactly the gap we set out to solve,” Mahmoud continues. “Elmhurst has always been committed to offering the cleanest, creamiest, and most nutritious plant-based options on the market, and Clean Protein was developed to meet those same high standards. We're thrilled to meet shoppers in a new aisle and bring better plant-based nutrition to more households than ever before.”

Clean Protein debuts in  the following four flavors: 

Pistachio Crème — An elevated take on a trending flavor, crafted with Elmhurst’s pistachio milk and real vanilla extract for a creamy, indulgent finish.

Sea Salt Chocolate – Elmhurst’s twist on the ultimate classic is crafted with real, rich cocoa, creamy cashew milk, and a pinch of salt for a rich, comforting and indulgent flavor.

Vanilla – This fan-favorite flavor is crafted with real vanilla extract and dreamy cashew milk for a smooth, creamy taste with just a touch of natural sweetness.

Strawberries and Cream – Crafted with real strawberry puree and creamy cashew milk for a bright, juicy flavor that’s perfectly nostalgic and anything but artificial.

Every product is crafted using Elmhurst's patented HydroRelease method, which uses only water to separate and recombine the nutritional components of nuts, grains or seeds, it notes. This process maintains the integrity of the source ingredient without added gums, oils, or emulsifiers, while upcycling waste into energy and operating with 100% renewable hydropower, the company says.

The Clean Protein line is available on the company’s website, and will be launching in-stores nationwide with Sprouts Farmers Market on April 27 as its first retail partner, with more grocers to follow, it notes.

www.elmhurst1925.com