Partnership includes superstar’s limited-edition LIFEWTR labels
Premium bottled water brand LIFEWTR and global superstar Doja Cat are joining forces to help super fans across the country take a quantum leap into the world of “Planet Her.”
Premium beverage brands are adopting premium labels with thinner materials and brighter designs to attract buyers. In June, ACTEGA released a new “no label” decorating solution designed to reduce waste by 50%: Signite.
Acquisition furthers company’s focus on younger wine drinkers
O'Neill Vintners & Distillers, Paso Robles, Calif., announced the acquisition of Rabble Wines, also in Paso Robles, Calif. Founded by longtime Paso Robles vineyard manager Rob Murray in 2010, Rabble Wines produces premium, Paso Robles AVA wines with disruptive labels born from wines' struggle with Mother Nature, it says. The acquisition signals another investment by O'Neill Vintners & Distillers in the burgeoning market for younger wine drinkers.
Design firm Denomination helped refine textural elements for wine brand
Cannonball, a brand of SHARE A SPLASH wine co., Healdsburg, Calif., unveiled new packaging for its 2018 vintage, beginning with its Cabernet Sauvignon varietal.
Dry Creek Vineyard highlights transparency with new wine label
Dry Creek Vineyard, Healdsburg, Calif., released a new package for the winery's flagship varietal, Fumé Blanc. The 2019 vintage features increased transparency about the grape origins, winemaking techniques, and the family winery's viticultural philosophy, it says.