Chaddsford Winery has rolled out new packaging and a rebrand of its entire sweet wine portfolio. The refreshed labels are for its Spiced Apple, Holiday Spirit, Sangria, Niagara and Sunset Blush brands. While the labels provide a refreshed modern look, brand consistency was achieved by retaining the recognizable custom color of each wine’s screw cap as part of the packaging, it says. “The new labels immerse consumers in each wine's seasonality through bold colors and recognizable shapes with exaggerated perspective, subtle pattern gradients, and raised textural finishes,” Chaddsford said in a statement.
Chaddsford Winery refreshes labels
February 12, 2021