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Wine & SpiritsNew Packages

High West Distillery & Saloon's Rendezvous Rye unveils limited-release label

High West Whiskey
May 27, 2021

High West Distillery & Saloon released its limited label release of the fan-favorite Rendezvous Rye, an award-winning blend of straight rye whiskeys. The label features custom artwork crafted by Ed Mell, an artist whose Western landscapes bring to life High West’s signature spirit, the company says. In keeping with the essence of the original High West labels, Mell crafted the new Rendezvous Rye label to reflect a New West, Meets Old West aesthetic, boasting warm earth tones and a contemporary-inspired cowboy scene. A blend of straight rye whiskeys, this season’s Rendezvous Rye reveals notes of poached pear, bitter orange, ground ginger, lavender, wet sandalwood, and tanned leather on a well-used wooden workbench, it says. “High West’s newest version of our signature Rendezvous Rye gives whiskey enthusiasts plenty of reasons to toast this season,” High West General Manager Daniel Schear said in a statement. “We’re thrilled to collaborate with Ed Mell on the custom label, a look and feel which embodies the spirit of the West in a single bottle.” Rendezvous Rye is available in select retailers in Utah, on the company’s website and on alcohol delivery sites like Drizly for $69.99 for a 750-ml bottle.

 

KEYWORDS: beverage labels label design rye whiskey

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