Articles Tagged with ''beverage labels''

“The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” said Rick Wasmund, founder and master distiller at Copper Fox Distillery, in statement.

Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center — paying tribute to its homeland of Berkeley, Calif., the company says.

MOJO Cold Brewed Coffee Inc. announced new colorful labels inspired by the company’s New Orleans roots.

Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.

Bud Light announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design that will hit stores in February.

Among the changes, the new design puts the Reed’s name front and center, more clearly highlighting the levels of ginger intensity in each of the three varieties (Original, Extra and Strongest), while maintaining the bold, island-inspired theme that helped establish the brand as America’s No. 1 selling ginger beer, the company says.

Woodford Reserve Distillery, Versailles, Ky., announced that the spirits-makers flagship brand — Woodford Reserve — has released its annual holiday bottle. This year’s bottle features a snowy distillery scene.

Stash Tea is celebrating a year of major milestones, including a rebrand unveiled in 2018.

At Labelexpo Americas, Avery Dennison continued to build on its “Pioneering Change” theme by showcasing its continued commitment to helping label converters remain ahead of trends so they can grow their businesses and bring creative, sustainable solutions to customers.

Organized as the “House of Krones,” the manufacturer highlighted solutions for process technology, bottling and packaging equipment, intralogistics, digitalization and the entire lifecycle services of products.