Bottled water brand partners with fashion designers
September 19, 2018
LIFEWTR and the Council of Fashion Designers of America (CFDA) announced that they will host the opening presentation of New York Fashion Week this September with a showcase featuring three of the newest designers breaking onto the fashion scene.
To differentiate brands and grab consumers’ attention, package designers are employing art-inspired labels, modern, sleek and simple designs, elegant typography, color and the tactile feel of the product.
Ingredient suppliers to beverage companies announced promotions, investments as well as the development of new programs and divisions to further serve their customers.
Bontá, a beverage brand made with plant-based, Mediterranean-sourced ingredients, announced that it upgraded its bottle and package design to offer consumers a more focused message and brand proposition with product benefits that are easier to understand, it says.
Children’s toys like Connectagons bill themselves as offering limitless opportunities for constructing various objects. Although labeling equipment cannot be adapted as easily as these skill-building toys, original equipment manufacturers (OEMs) are developing systems that are more modular to support the evolving beverage market.
King takes great pride in Side Project’s bold label and package design. He recognizes the importance of design in the overall experience for the drinker. “We know it’s what’s inside the bottle that counts,” King says. “But we also appreciate how a bottle is presented. Its label and packaging keep the customer remembering what they tasted.”
Taste and texture important attributes during calorie reduction
December 16, 2016
The industry has recognized that consumers’ food and beverage consumption habits have changed during the past two decades. Trends are showing that consumers want more information about products to help them make informed choices that also fit their health goals. Today, the industry actively is considering the implications of the announcement that the U.S. Food and Drug Administration (FDA) is requiring updates to the Nutrition Facts label by July 26, 2018. Now, more than ever, it’s important that manufacturers and ingredient suppliers work together to create healthier and tastier options for consumers.
It’s not uncommon to hear mainstream media toss around phrases like “a new era” or “the next frontier.” The frequency of their usage can sometimes fall upon deaf ears; however, members of the beverage market should not ignore these phrases when it comes to latest in food and beverage labeling laws.