Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.
Secondary packaging design features serving facts, ingredient label
January 14, 2019
Bud Light announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design that will hit stores in February.
Among the changes, the new design puts the Reed’s name front and center, more clearly highlighting the levels of ginger intensity in each of the three varieties (Original, Extra and Strongest), while maintaining the bold, island-inspired theme that helped establish the brand as America’s No. 1 selling ginger beer, the company says.
Woodford Reserve Distillery, Versailles, Ky., announced that the spirits-makers flagship brand — Woodford Reserve — has released its annual holiday bottle. This year’s bottle features a snowy distillery scene.
North American iLab and Customer Experience center debuts at Labelexpo Americas
October 17, 2018
At Labelexpo Americas, Avery Dennison continued to build on its “Pioneering Change” theme by showcasing its continued commitment to helping label converters remain ahead of trends so they can grow their businesses and bring creative, sustainable solutions to customers.
Organized as the “House of Krones,” the manufacturer highlighted solutions for process technology, bottling and packaging equipment, intralogistics, digitalization and the entire lifecycle services of products.
Bottled water brand partners with fashion designers
September 19, 2018
LIFEWTR and the Council of Fashion Designers of America (CFDA) announced that they will host the opening presentation of New York Fashion Week this September with a showcase featuring three of the newest designers breaking onto the fashion scene.
To differentiate brands and grab consumers’ attention, package designers are employing art-inspired labels, modern, sleek and simple designs, elegant typography, color and the tactile feel of the product.