Tea brand packaging coincides with marketing campaign Real Comforts of Home
August 9, 2019
Gold Peak debuted a new, modern packaging graphic with a reimagined logo and contemporary mountain landscape that reinforces the brand’s tea credentials and high-quality ingredients, it says.
Coca-Cola, Coca-Cola Zero Sugar packages feature the word “Enjoy” above product name
June 18, 2019
All packs, which hit stores in May, sport a new look featuring the word “Enjoy” written in the iconic Coca-Cola Spencerian Script before “Coca-Cola” to connect the joy of drinking a Coca-Cola with savoring new summer experiences, the company says.
Partnership will provide enhanced ingredient-level insights, analysis
May 28, 2019
Chicago-based Information Resources Inc. (IRI) and Label Insight announced that they are joining forces to provide consumer packaged goods (CPG) manufacturers and retailers more detailed insight into product performance based on nutrition and ingredient label data.
Limited-edition labels available on Marlborough Sauvignon Blanc 2018
May 24, 2019
New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.
Metallic geometric design set against rich black background
May 22, 2019
Bogart Spirits, a brand of ROK Drinks and Humphrey Bogart Estate, released new art deco-inspired labels for its range of gin, whiskey, vodka and rum products.
An upbeat color palette; easy-to-read, elegant typography; contrasting colors that pop; and playful graphics that emphasize branding are among the ways modern designers are bringing these concepts to life.
Ashton Potter features tamper-evident labeling solutions
April 24, 2019
Paired with the company’s high security printing capabilities, ProLinc empowers operators to uphold compliance standards, rapidly address product recalls and prevent counterfeits from entering the market, the company says.
The refreshed bottle and glassware feature sleek and stylish designs that draw inspiration from Peroni’s rich history and updates its iconic elements, the company says.
Brand consolidation under Copper Fox reflects distiller’s history, culture
February 11, 2019
“The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” said Rick Wasmund, founder and master distiller at Copper Fox Distillery, in statement.
Trumer Pils seeks to stand out from other craft beer brands
January 17, 2019
Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center — paying tribute to its homeland of Berkeley, Calif., the company says.