Brancott Estate releases artist-designed labels
Limited-edition labels available on Marlborough Sauvignon Blanc 2018
New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.
The latest design partnership by the Marlborough-based wine brand sees Craven dissect the Marlborough landscape currently depicted on the Brancott Estate label, as well as the lively flavors and aromas of Brancott Estate Marlborough Sauvignon Blanc, the company says.
Of the designs, Benjamin said: "I wanted to bring the Brancott Estate personality to life with vibrant colours and my contemporary style, using distinctive geometric shapes."
The artwork on the bottle labels reflect the wine inside, which is bursting with grapefruit, melon and passionfruit flavors balanced with a fresh, racy acidity, the company says.
Patrick Materman, Brancott Estate chief winemaker said: "Brancott Estate is known for creating wines that are fresh, vivacious and bursting with flavor. It is exciting to see how Benjamin has interpreted the wine flavours using pinks and yellows, as well as capturing the geometry and contrasting colours of our vineyards in Marlborough, New Zealand."
The Brancott Estate Limited Edition Marlborough Sauvignon Blanc 2018 will be available in the United States from late May wherever Brancott Estate wines are sold.