Articles Tagged with ''Ready-to-Drink (RTD) Cocktails''

BuzzBallz is putting love to the test by offering a pink diamond ring to one bidder to propose this Valentine’s Day. 

Devils Backbone Distilling Co. announced that its ready-to-drink (RTD) canned cocktail, Smash, has received a “fresh squeezed” new look.  

Penelope Bourbon introduced Apple Cinnamon Old Fashioned, a limited-edition ready-to-pour cocktail that reimagines the timeless classic with festive flavor, it says.

Brown-Forman announced the U.S. launch of New Mix, Mexico’s No. 1 ready-to-drink (RTD) cocktail, it says.

Nirvana, founded by beverage veteran Ingrid Smith, introduced its ready-to-drink (RTD) sparkling coconut water cocktails.

Just Call Me Shirley (JCMS) is “a nod to the past, a celebration of the present and a promise of timeless sophistication,” the brand’s website states.

More and more, traditionally non-alcoholic brands are entering the beverage alcohol space. Experts share how this has affected the market, consumer reaction, and expectations for the trend. 

Much has been written about the acceleration of declines in beer during 2025 along with spirit ready-to-drink (RTD) growth and wine softness; however, the outperformance of alternative adult beverages is giving rise to a differentiated market.

The spirited campaign and sweepstakes are designed to engaged consumers 21 and older and raise awareness about the premium quality of Cutwater’s cocktails, it states. 

As a distinguished leader in the beverage alcohol wholesale community, Southern Glazer’s Wine & Spirits, Miami and Dallas, understands the importance in remaining tapped into the trends driving consumers’ path to purchase.