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Beverage NewsMarketingWine & Spirits

The world’s largest BuzzBallz makes its debut

Adults-only mobile pop-up housed inside the largest BuzzBallz ever built

By Staff Beverage Industry
BuzzBallz Pink Lemonade Stand
(Image courtesy of BuzzBallz)
April 1, 2026

BuzzBallz, a brand of Sazerac Co., Louisville, Ky., is kicking off lemonade season with the Pink Lemonsqueezy One Night Lemonade Stand, a massive adults-only mobile pop-up housed inside the largest BuzzBallz ever built.

Equal parts neon spectacle and after-hours sip stop, this 10-foot, 3,000-pound spherical stand on wheels is modeled after the brand’s iconic round shape, complete with a giant “pull tab” on top, the company says. Rolling in select cities for one-night-only pop-ups from 11 p.m. to 1 a.m., the stand brings BuzzBallz’ newest pink lemonade flavor to life, it adds. Guests can sip Pink Lemonsqueezy, score exclusive merch and grab custom totes stocked with late-night essentials including phone chargers, gum, mouthwash and snacks.

Additionally, BuzzBallz is partnering with digital creator Cole Poska (@spaceboycole) for a limited-edition I <3️ Ballz Pink Lemonsqueezy loungewear drop. Featuring oversized hoodies, lounge sets and boxers, the collection is designed for maximum comfort while keeping the bold spirit of the stand alive, the company says.

The Pink Lemonsqueezy One Night Lemonade Stand tour is headed to the following cities:

April 16 — San Diego, California: Mavericks Beach Club

April 18 — Scottsdale, Arizona: The Hot Chick

April 24 — Austin, Texas: Victory Lap West Campus

“Nothing says warm weather like a lemonade stand, but subtle has never really been our thing,” said Jess Scheerhorn, president of BuzzBallz, in a statement. “We took a classic idea and gave it a literal glow up. Our One Night Lemonade Stand is perfectly round, impossible to miss, and built for the fans who know that the best lemonade comes in a ball and is served under neon lights.”

A virtual One Night Lemonade Stand will be open online on the same dates as the in-person events, with I <3 ️Ballz merch available starting at $15 at https://merch.buzzballz.com/. Inventory is limited and available on a first-come, first-served basis, the company notes.

BuzzBallz’s new Pink Lemonsqueezy cocktail is available now at retailers nationwide and online. Clocking in at 15% ABV in a 200-ml  size, it delivers a bright pink lemonade flavor with a hint of berry-like sweetness that matches the brand’s bold, playful personality, it says.


KEYWORDS: hard lemonade Ready-to-Drink (RTD) Cocktails

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