As consumers trend toward beverages fortified with protein, whether animal-based or plant-based, the dairy category is benefiting from consumers being flexible about their protein source.
Los Angeles-based Califia Farms announced the launch of Übermilk, a line of oat milk beverages. Available this spring in three varieties — Unsweetened, Unsweetened Vanilla and Chocolate — Übermilks have 8 grams of plant-based protein in each serving including all eight essential amino acids and fatty acids from plant oils for omega-3, -6 and -9, as well as calcium, iron, vitamin D, potassium, and vitamin E, the company says.