Three Trees Pistachio Nutmilk

Three Trees launched its self-titled Pistachio Nutmilk. The nutmilk has a rich and buttery flavor and is designed to be consumed over cereal, in chai tea, coffee or smoothies, the company says. Packaged in a 28-ounce bottle, Three Trees Pistachio Nutmilk is available in retailers nationwide for a suggested retail price of $6.99 for a bottle.

Three Trees, San Mateo, Calif.

Telephone: 855/863-8733

Internet: www.threetrees.com

Distribution: National

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As the symbols of local and innovative, craft beverage alcohol brands have been the go-to companies for what is driving consumer taste. But as the category sees increased competition from luxury, premium and even import competitors, many beer, wine and spirit entrepreneurs are adjusting their operations as consumers diversify their preferences.