Shamrock Farms recently launched Rockin' Protein Plus, a 12-ounce ready-to-drink beverage that combines the benefits of protein and superfruits with Shamrock Farms milk.
The ingredients are known for their ability to extend shelf-life and secure the quality of products by holding off yeast and mold spoilage without the use of synthetic preservatives.
As consumers trend toward beverages fortified with protein, whether animal-based or plant-based, the dairy category is benefiting from consumers being flexible about their protein source.