Celebrity’s newest project combines Old World wine, California bounty
May 19, 2020
Vanderpump Wines and U.S. wine & spirits importer Palm Bay International, Port Washington, N.Y., introduced two new wines from Sonoma County to their collection.
Siete Bucks Spirits, led by founder Dwayne Johnson, co-founder Dany Garcia, and co-founders Jenna Fagnan and Ken Austin launched Teremana Tequila in March 2020.
Non-alcohol beverage inspired by Lisa Vanderpump, Bravosphere
November 13, 2019
Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., is teaming up with Bravo to introduce Pepsi Sparkling Rosé, a zero-calorie, Rosé-flavored cola that’s a light and bubbly take on the popular wine, without the alcohol.
Sean “Diddy” Combs, DJ Khaled and the makers of CÎROC Ultra Premium Vodka, a brand of Diageo North America, unveiled the newest addition to its premium vodka portfolio: Summer Watermelon. CÎROC Summer Watermelon is a rich-tasting spirit made with vodka five times distilled from French grapes and finished in a tailor-made copper pot still in Southern France, the company says.
Professional martial artist and boxer Conor McGregor announced the launch of his new Champ Champ Rosé, produced and sold through his new company: McGregor Vineyards. The brand will debut May 1 on retail store shelves and restaurants throughout Ireland and the United States.
Coffee company launches the Shroud Insane Cappuccino
December 3, 2018
In collaboration with Twitch star Mike "Shroud" Grzesiek, Madrinas Coffee announced the launch of its newest flavor of cold brew coffee: the Shroud Insane Cappuccino. Madrinas Coffee has made this collaborative brew available for purchase via their online webstore.
Money Bag Soda launched in cooperation with Rock Steady Sodas
August 28, 2018
Gene Simmons, Rock and Roll Hall of Famer and co-founder of KISS, launched a premium soda line called Money Bag Sodas this month in cooperation with Niagara Falls, N.Y.-based Rock Steady Sodas Inc., a subsidiary of Johnnie Ryan Bottling Co.
The Dreaming Tree, the California wine portfolio from musician Dave Matthews and award-winning winemaker Sean McKenzie, launched their new packaging this spring.
Laughing Man Coffee, a brand of Waterbury, Vt.-based Keurig Green Mountain Inc., announced a brand refresh and new marketing campaign, “Make Every Cup Count,” to celebrate its mission to deliver premium coffee and give back to the farmers who produce it.