Entertainment icon Snoop Dogg, in collaboration with Death Row Records and his beverage company Iconic Tonics, announced the expansion of his hemp-infused beverage lines, Do It Fluid and Doggy Spritz, into three influential U.S. markets: New Jersey, Georgia and Tennessee.
Chelsea Handler partnered with Maria Littlefield and Jennie Ripps, co-founders of Owl’s Brew, to launch Chelsea’s Vodka Lemonade, highlighting what it means to work with a women-led brand that’s all about bringing real, clean ingredients to the RTD beverage alcohol space.
Indoor pickleball franchise The Picklr announced a new partnership with PRIME Energy, officially naming the beverage brand as the Official Energy Drink of The Picklr.
‘Stranger Things’ actress and entrepreneur Millie Bobby Brown is expanding her Generation Z-focused Florence By Mills Coffee offerings in partnership with Collab Coffee. The new partnership consists of a line of ready-to-drink (RTD) iced lattes available exclusively at Walmart.
Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.
G.O.A.T. Fuel, the performance-driven premium sports energy drink co-founded by legendary Pro Football Hall of Famer Jerry Rice, released its second limited-edition can, featuring Rice’s iconic image and signature.