Articles Tagged with ''celebrity beverage''

Dr. Dre and Snoop Dogg announced the launch of Still G.I.N. By Dre and Snoop, an ultra-premium gin now available for purchase nationwide. 

Treasury Wine Estates (TWE), Melbourne, Australia, announced the launch of its new line of premium wines, Drop of Sunshine, in partnership with Candle Media’s Hello Sunshine, a multi-channel media company founded by Reese Witherspoon that puts women at the center of every story it creates, celebrates and discovers. 

New York-based Spritz Society, the award-winning spritzer brand founded by media influencers and entrepreneurs Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb and Jake Lewin launched a new flavor, Lemon Iced Tea, in collaboration with “Southern Charm” reality star and founder of Sewing Down South, Craig Conover. 

Ghostface Killah's Killah Koffee coffee line announced a new partnership with Keurig to launch two of the brand’s most popular varieties ― Supreme Dark Roast and Shaolin Cannoli ― to the K-Cup pod format.

Punk Bunny’s Anniversary Blend will be available at 7-Eleven, Speedway and Stripes for a limited time.

Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a new whisky. The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Moët Hennessy, two vanguards of culture and craft, around the future of American whisky.

Aviation American Gin recently released six specialty bottles inspired by the highly anticipated “Deadpool & Wolverine” film, hitting theaters July 26.

In the consumer packaged goods space there’s no shortage of celebrity-backed products, particularly beverages. Although proliferating across all segments, alcohol brands are seeing the most activity.

Delola, the premium line of ready-to-enjoy cocktails founded by Jennifer Lopez, announced the expansion of THE HOUSE OF DELOLA, with a new Light Margarita cocktail.

Entertainment icon and entrepreneur Snoop Dogg is shaking up the ready-to-drink (RTD) market with the launch of Cali Cocktails. Crafted in partnership with wine brand 19 Crimes, the canned cocktails are inspired by Snoop’s laid-back Cali lifestyle, the company says.