Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.
G.O.A.T. Fuel, the performance-driven premium sports energy drink co-founded by legendary Pro Football Hall of Famer Jerry Rice, released its second limited-edition can, featuring Rice’s iconic image and signature.
Global icon and entrepreneur Paris Hilton and her next-gen media company 11:11 Media partnered with Vitapod to launch an exclusive new product line, resulting in a collection of drink pods that deliver essential nutrients along with minerals and polyphenols.
As a nod to Sabrina Carpenter’s song “Espresso,” which dominated the charts last year, Dunkin’ and Carpenter unveiled a new beverage: Sabrina Carpenter’s Brown Sugar Shakin’ Espresso. To celebrate, Dunkin’ also released an ad campaign titled Shake That Ess’.
Just in time for Dry January, pop icon Kylie Minogue takes center stage once again with the launch of Kylie Minogue 0% Sparkling White Wine Alternative.
Seth Rogen’s cannabis lifestyle brand Houseplant — which he created with Evan Goldberg, Michael Mohr, James Weaver and Alex McAtee — has expanded into the beverage space with its THC-infused sparkling waters.
Alex Cooper, host of the “Call Her Daddy” podcast and founder of The Unwell Network, has expanded her empire once again with a new hydration drink: Unwell Hydration.
Maker’s Mark announced a collaboration with two-time Olympic Gold Medalist, NBA All-Star and Miami Heat starting center Bam Adebayo to launch his custom blend Bam & Marilyn’s 1 of 1.