Sofía Vergara launches ¡DIOS MÍO! COFFEE
Brand pays tribute to the qualities of Colombian women
(Image courtesy of ¡DIOS MÍO! COFFEE)
Award-winning actress, producer, entrepreneur, proud Colombian, and self-proclaimed coffee connoisseur Sofía Vergara, announced her foray into the coffee industry with the launch of ¡DÍOS MIO! COFFEE.
Originating from the mountains of Colombia, where coffee is an expression of passion and authenticity, ¡DÍOS MIO! COFFEE evokes the traditions and flavors of the country while celebrating the female coffee growers behind the brand, it says. The name, translating to “My God!” is a common expression used by Latinos when discovering a perfect taste and flavor, the company notes.
“¡DÍOS MIO! COFFEE comes from my love of Colombian coffee and my high standards when it comes to the quality of my coffee,” Vergara said in a statement. “I grew up in Colombia, drinking Colombian coffee. We have spent the last few years creating these blends with an amazing team of female coffee growers behind us. Women represent 30% of Colombian coffee growers, and it’s an honor to highlight their families and legacies through ¡DÍOS MIO! COFFEE.”
The brand partnered with the Federación Nacional de Cafeteros (The National Federation of Coffee Growers - FNC) to produce authentic Colombian coffee beans of the highest quality in three premium blends, each paying tribute to the qualities and characteristics of Colombian women:
Sweetness (Light Roast) - Dulzura coffee captures the essence of a warm “abrazo de abuela” (grandmother’s hug), the company says. The love and dedication coffee growers put into every step of the process creates a smooth, fruity cup with delightful sweetness and a hint of acidity.
Balance (Medium Roast) - This blend gives a rich aroma and flavor with notes of nuts, white chocolate, and brown sugar. A blend of flavors inspired by the mujeres (women) who gracefully balance work, family and passion for coffee, the company notes.
Strength (Dark Roast) - A flavor inspired by the fuerza (strength) of Colombian women in coffee farming. This dark roast blend is a symbol of energy running through Latin veins, the company says. Each sip gives you a strong coffee flavor with cocoa hints and smoky notes as a result of excessive caramelization, it adds.
Launching on Walmart.com and www.diosmiocoffee.com, each roast will be available in whole and ground beans ($14.99 for a 12-ounce bag, $34.70 for a 42-ounce bag.), K-Cups ($19.99 for 22 cups), and Nespresso pods ($34.70 for 40 capsules).
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