Entertainment icon and entrepreneur Snoop Dogg is shaking up the ready-to-drink (RTD) market with the launch of Cali Cocktails. Crafted in partnership with wine brand 19 Crimes, the canned cocktails are inspired by Snoop’s laid-back Cali lifestyle, the company says. 

Available in two flavors ― Smokin’ Strawberry Margarita and Long Beach Lemonade ― Cali Cocktails are flavor forward featuring an agave wine-base. Both flavors are lightly carbonated and bring bold yet refreshing flavors to the market, it says.

“We’re thrilled to continue our partnership with Snoop Dogg and celebrate another hot product launch,” explained Kris Ann Brady, vice president of marketing at 19 Crimes, in a statement. “19 Crimes has always pushed the boundaries of traditional wine culture, and together with Snoop, we’re ready to disrupt the RTD space.”

Snoop saw an opportunity to add a more intense RTD pour at 9% ABV to his collection of Cali-themed wines. Enjoyed straight out of the can or over ice, Cali Cocktails can be enjoyed at summer parties, backyard barbeques, sporting events and concerts, it notes.

Snoop Dogg shared: “It took a while to perfect this one, but it’s just on time. California has always been home, so it only made sense to celebrate that California state of mind as my next ‘Cali’ creation. To everyone doing their thing, in Cali, or elsewhere, this toast is for you. This coast is for you.”

Cali Cocktails is Snoop Dogg’s fifth collaboration with 19 Crimes and joins his popular portfolio of wines: Snoop Cali Red, Cali Rosé, Cali Gold and Cali Blanc. Rolling out now at retailers nationwide, Cali Cocktails are packaged in 335-ml cans and available in four-packs for a suggested retail price of $14.99.