Snoop Dogg announced the launch of his first white wine to join his 19 Crimes family: Snoop Cali Blanc.
As a leader in contemporary pop culture, Snoop Dogg is a longtime collaborator with 19 Crimes and elevates each bottle to add something new to his collection of California inspired wines, the company says.
“Snoop has been a dream collaborator and brought our 19 Crimes brand to the next level with the expansion of his Cali Collection,” said John Wardle, 19 Crimes franchise global vice president, in a statement. “We couldn’t be more excited to introduce Snoop Cali Blanc to the rest of the world and introduce the first white wine to his legendary collection.”
Snoop Dogg added: “I wanted a bottle with a sexier cleaner feel to it and this wine is one sexy ass Sauvignon Blanc. You know it, I know it, Cali Blanc is fine as hell and I can’t wait for my loyal fans to get their hands on it.”
Snoop’s Cali Blanc marks his fourth collaboration with 19 Crimes, joining alongside his already No. 1 selling wine in IRI’s New Product Pacesetter history: Snoop Cali Red, Cali Rose and Snoop Cali Gold, the company notes. With this new Sauvignon Blanc Snoop continues to push more bottle selections out that prove to be exceptional pours, it says.
Packaged in 750-ml bottles, Snoop Cali Blanc is available to purchase nationwide at select retailers, as well as online at Amazon for a suggested retail price $14.99 a bottle.
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