San Francisco-based 19 Crimes announced a multi-year partnership with entertainment icon Snoop Dogg.
Snoop Dogg kicks off the partnership with 19 Crimes first California wine, named 'Snoop Cali Red', which will be available in stores summer 2020. The line expansion will cast a contemporary lens on 19 Crimes, a line of wines inspired by the convicts turned colonists that built Australia.
"I've been a fan of this wine and I'm excited to unveil my 'Snoop Cali Red' this summer and share the experience with all my fans. It's one of the most successful brands in the market, so I'm more than eager to bring this collaboration to the world," Snoop Dogg stated.
John Wardley, TWE marketing vice president of Americas, added: "Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes – rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family."