Treasury Wine Estates’ 19 Crimes, Napa, Calif., added a new face to its lineup of boundary pushing and culture molding characters: Martha Stewart. An American businesswoman known for her entrepreneurial skills and ever evolving lifestyle, Stewart adds another bullet to her resume: winemaker.
“I am thrilled to announce the launch of Martha’s Chard in partnership with 19 Crimes,” Stewart said in a statement. “The world didn’t need just another Chardonnay, so I created one that is clean, crisp, and flavorful without being too heavy or oaky. It pairs perfectly with my delicious recipes or can be enjoyed on its own. I hope you love it as much as I do.”
19 Crimes tells the true story of heroes who overcome adversity. This spirit lives on today through innovators like Stewart, a self-made icon who turned her passion into a thriving business empire that has made her a household name around the world, the company says. Stewart’s new wine breaks the mold not only as 19 Crimes’ first California Chardonnay, but also as a disruptor in the category. Martha worked side by side with 19 Crimes to create a wine that breaks preconceived notions of California Chardonnay ― approachable and simultaneously as bold as her personality, according to the company. Martha's Chard joins two previous California launches from 19 Crimes partner Snoop Dogg, 19 Crimes Snoop Cali Red and Rosé, in addition to a portfolio of Australian wines including the signature Red Blend that started it all.
John Wardley, Treasury Wine Estates vice president brand marketing for Americas shared his excitement: “The release of 19 Crimes Martha’s Chard comes as the brand has experienced explosive growth, delivering the No. 1 U.S. wine innovations in both 2020 and 2021 for our first California wines with global icon, Snoop Dogg. Just like her creative collaborator and friend Snoop, Martha Stewart also embodies the spirit of 19 Crimes ― disruption and culture creation. We couldn't be more excited to welcome another absolute icon of modern American culture to the 19 Crimes family.”
19 Crimes Martha’s Chard is available nationally for a suggested retail price of $11.99.