Cocktails - Articles - Page 3 | Beverage Industry

Seltzer centric spirits look to unseat hard seltzers

With growth up 184%, spirits seltzers ‘shake things up’

August 24, 2021

Ready-to-drink seltzer centric spirits, generally made from a vodka or tequila base, and RTD premixed cocktails are exploding in size and innovation, as consumers seek convenient, on-the-go options.

Between Drinks

Post-COVID, consumers plans to return to on-premise neighborhood restaurants

Rum surges in popularity with piña colada, mojito top cocktails

Barbara Harfmann

May 20, 2021

Post-COVID-19, experts note that the “size of the prize” opportunity in the on-premise channel are huge. When making cocktails, rum is surging in popularity as the spirit of choice in piña coladas, mojitos and Margaritas.

Limited-time release from Baileys delivers vacation vibes

Liqueur brand partners with La La Anthony for Baileys Colada

April 8, 2021

Baileys, a brand of Diageo North America, New York, is gearing up to deliver a new addition to your next staycation with the launch of Baileys Colada, a new, limited-time offering.

Category Focus

Off-premise spirits sales strong throughout pandemic

Super-premium, high-end spirits segments lead charge

Jessica Jacobsen

March 29, 2021

The temporary shuttering and reduced capacity of many on-premise outlets has resulted in spirit sales shifting to off-premise, helping U.S. spirit sales to increase 27 percent, totaling $10.1 billion for the 52 weeks ending Feb. 21.

Channel Strategies

Pandemic forced on-premise market to pivot

Drinking establishments among hardest hit segments

Isi Frank Ativie

March 18, 2021

On-premise outlets still are weathering the challenges of being one of the industries hardest hit by the pandemic. As the channel pivots, experts note to-go beverage alcohol might be here to stay.

Bacardi reports gin is No. 1 spirit, tequila trending high

47% of consumers globally seek out no/low ABV

March 10, 2021

From the rise of the "home premise" to consumers embracing new flavors and no/low ABV spirits, Bacardi Limited’s 2021 Trends Report provides insights into what will drive trends this year.

Last Drop

What you sip your drink from matters

How container size/shape, material impacts a beverage

Sarah Graybill

December 15, 2020

Whether consumers are drinking directly or pouring into a glass to enjoy, product packaging can affect pour consistency, temperature and even flavor profile.