From the rise of the "home premise" to consumers embracing new flavors and no/low ABV spirits, Bacardi Limited’s 2021 Trends Report provides insights into what will drive trends this year.
Whether consumers are drinking directly or pouring into a glass to enjoy, product packaging can affect pour consistency, temperature and even flavor profile.
This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi.
A survey released by Bacardi USA, shows that consumers will plan for more virtual holiday celebrations, but that festive cocktails will be a key component.