In the spirit of “going out” while staying in, St. Germain implemented a Stay Home Drive-In Movie Club. During May, the brand developed cocktails that consumers could make based on the movie selection.
Six BACARDI brands featured in kits to celebrate World Cocktail Day
May 26, 2020
To encourage eCommerce sales in celebration of World Cocktail Day on May 13, Bacardi Ltd. debuted six different cocktail kits from its core brands: BACARDÍ Rum, Patrón Tequila, Grey Goose Vodka, Bombay Sapphire Gin, Dewar’s Scotch and Cazadores Tequila, in partnership with Cocktail Courier.
Direct-to-consumer offering focuses on bourbon cocktails
May 25, 2020
Lonerider Spirits, Holly Springs, N.C., launched a monthly subscription box named the “Bundled Bourbon Box” that focuses exclusively on cocktails made with bourbon.
Moët & Chandon, the official Champagne of the Golden Globes, announced the official cocktail of this year’s ceremony: The Moët Golden Hour, created by fashion designer LaQuan Smith.
Cooper & Thief announced the release of its limited-edition holiday gift set. The Red Wine Blend Holiday Gift Pack is complete with a bottle of Cooper & Thief Red Wine Blend.
Just in time for the holidays, Ezra Brooks Kentucky Straight Bourbon and Saint Brendan’s Irish Cream released their 2019 special edition holiday packs.
Cutwater now is launching cans of Bali Hai Tiki Rum Mai Tai, a 12.5 percent alcohol-by-volume (ABV) drink with natural pineapple, coconut and citrus flavors. Bali Hai Tiki Rum Mai Tais deliver a bright and balanced cocktail with a bit of depth from the aged rum, the company says.
Brand commissions mural in Miami's Wynwood art district
August 27, 2019
Tanqueray London Dry Gin, a brand of Diageo North America, Norwalk, Conn., released Tanqueray Sevilla Orange. Available in select Florida markets, the new flavor features a bittersweet orange taste and warm hints of spice, the company says.
Jose Cuervo Canned Sparkling Rosé Margaritas packaged in 200-ml aluminum cans
July 27, 2019
Jose Cuervo Sparkling Rosé Margarita is lightly carbonated and brings Rosé wine notes of sweet red fruit and melon, finishing with a Margarita lime tang, the company says.