Hella Cocktail Co. expanded its Bitters & Soda line with the launch of three new flavors: Ginger Turmeric, Grapefruit and Lemon Lime. Hella Bitters & Soda is a non-alcohol sparkling apéritif that sources its flavor profile from a gentian tincture made in the South of France. The ready-to-drink are vegan, sugar and gluten free, and never made from concentrate, the company says. Packaged in 12-ounces cans, the new Bitters & Soda are sold in four- and 12-packs for a suggested retail price of $9.99 and $29.99, respectively.
Hella Cocktail Co., Long Island City, N.Y.
Distribution: Select markets