SLIQ Spirited Ice, a premium frozen cocktail pop launched by 21 Holdings LLC, a subsidiary of freezer pop manufacturer, The Jel Sert Co., announced the launch of its newest variety pack offering, Whiskey, as well as the launch of its new eCommerce website, which brings the brand’s products to audiences in 25 states nationwide. Designed to be enjoyed alongside friends and family, this unique twist on a whiskey cocktail offers a refreshing way for anyone to cool off in the warm weather, the company says. Joining SLIQ’s core product lineup alongside the brand’s Rum, Agave and Vodka-based pops, SLIQ’s Whiskey pops are crafted with barrel-stored bourbon and come in three flavors: Apple, Cola and Ginger. Containing just 90 calories and 8% ABV, each of these highball cocktails pack personality and premium flavor in a “ready-to-enjoy” tube, it says. In line with the brand’s other offerings, all the ingredients are gluten-free, vegan friendly and kosher and packaged in tubes that can be recycled through a partnership with TerraCycle, it adds. SLIQ’s new Whiskey pack is available for purchase at sliqspiritedice.com and participating retail locations including Walmart and Albertsons.
21 Holdings LLC, Chicago
Distribution: Select markets, online