SLIQ Spirited Ice, a premium hard freezer pop launched by 21 Holdings LLC, a subsidiary of The Jel Sert Co., has partnered with TerraCycle, to make its packaging nationally recyclable in the United States. SLIQ Spirited Ice has three core products, Vodka, Agave, and Rum, available at select retailers nationwide, including Albertsons and Walmart.
Through the SLIQ Recycling Program, consumers can send in all empty SLIQ Spirited Ice plastic tubes to TerraCycle to be recycled for free. Participation in the program is easy: sign up on the TerraCycle program page at https://www.terracycle.com/sliq and mail in the waste using the provided prepaid shipping label. Once collected, the plastic packaging waste is cleaned and melted into hard plastic that can be used to make new recycled products.
"As we roll out SLIQ Spirited Ice nationwide, it has been a priority for us to find a sustainable solution that supports the brand's convenience and ethos," said Gavin Wegner, senior brand manager for SLIQ Spirited Ice, in a statement. "We are thrilled to be partnering with TerraCycle to create sustainable and recyclable products that consumers can send in free of charge in exchange for rewards to charities of their choice."
By providing a viable recycling solution for the SLIQ Spirited Ice packaging at launch, Jel Sert is proactively solving its packaging waste and diverting it from the landfill, it says. This is in line with the company's sustainability commitments as laid out by their corporate Environmental Improvement Team. These commitments include optimizing shipping routes to minimize fuel usage, reducing waste generated in their manufacturing facility and corporate offices by maximizing the efficiency of key equipment, and using post-consumer recycled paper in packages, among many others.
"Through the creation of the SLIQ Recycling Program, customers have the unique opportunity to responsibly recycle their packaging and divert waste from landfills," said Tom Szaky, TerraCycle CEO and founder. "SLIQ connoisseurs participating in this recycling program, can have fun and enjoy the moment, but not at the expense of the planet."