Blue Ice Vodka partners with Sony TV
Heisenberg vodka created in homage to ‘Breaking Bad’ TV show
Inspired by the cult TV series “Breaking Bad,” and in partnership with Sony Pictures Television, Blue Ice Vodka debuted a limited-edition line of Heisenberg vodkas that pay homage to some of the show’s most popular characters, including Jesse Pinkman and The Heisenberg, it says. Three special-edition bottles were created, and each bottle features distinct graphics and an infamous quote from the show. For example, “The One Who Knows,” “Tread Lightly” and “Say My Name.” The 750-ml bottles are available nationwide in stores and online for a suggested retail price of $27.